Jaime Welch, Portfolio
Jaime Welch, Portfolio
jaimeewelch@icloud.com
0405104292@jaimedesignss
About Me
2024
Analogue Hour
In today’s digital age, our attention spans are shrinking as we get more immersed in screens—whether it’s gaming, binge- watching, or scrolling endlessly on our phones. We’ve all felt the pull of the digital world, but it’s time for a reset! After being glued to our devices for so long, it’s time to refocus, reclaim our attention, and reconnect with the world around us.
Analogue Hour is a campaign offering a curated selection of content and tools specifically designed to address the pressing issue of decreasing attention spans in today’s digital-driven society. By encouraging moments of mindful disconnection, Analogue Hour helps individuals reclaim focus, presence, and balance amidst the constant pull of the online world.
2024
Design Research Kit
I designed this Design Research Kit (DRK) to gather insights and direction for developing my 'Analogue Hour' campaign. Multiple participants engaged with it, providing a diverse range of findings. The kit includes six double-sided cards, stickers, a Venn diagram activity, and comes neatly packaged in a booklet with pockets to keep all components organized.
2024
Akira Isogawa- Harmonious Threads
Akira Isogawa: Harmonious Threads is a (hypothetical)
exhibition held at the State Library of Victoria,
celebrating the iconic fashion designer Akira Isogawa.
The identity of the exhibition stems around his use of
shape, pattern, and folding techniques. This inspired
the triangular motif throughout the exhibition, as the
repeated triangles reflect the shapes and movements
seen in origami—a theme often found in his kimono
designs.The exhibition presents a rare opportunity for
viewers to delve deeply into Akira's artistry,
showcasing his designs, masterful craftsmanship,
interactive experiences, and more to fully appreciate
his creative genius.2024
InTouch-Brand Guidelines
The intended aim of this project was centered around building a consistent and strong brand identity for the non for profit charity ‘inTouch’. I endeavoured to enhance their current communications through focusing on establishing a cohesive and engaging brand presence by creating consistency across all branding elements, developing a strong persona, expanding their online presence, ensuring relevance to the target audience, and delivering clear and straightforward messaging that reflects the brand’s values. The visual strategy I employed was to utilise unified visual identity across all branding, with consistent use of design elements that reflect the brand’s personality as well as utilising clear messenging. Through applying all this to my overall branding design I endeavoured to make inTouch more recognizable, engaging, and aligned with its core mission and values.
2024
Melbourne Cinémathèque
My preposed identity for Melbourne Cinémathèque is
inspired by the masks that have been used since the very
early days of film making, in which actors would use them in
order to depict emotion and characters during silent films.
This lead me to want to apply various emotions throughout
my identity. I also drew inspiration from the distinctive
grainy texture that used to appear on old movies that were
filmed using vintage cameras., in order to apply a nostalgic
and vintage feeling to my collective identity. Finally I also
endeavoured to reference the use of motion picture film,
by illustrating film like shapes that are regularily conveyed
throughout my identity.2024
Instruction- How to Write in Cursive Booklet & Poster
This engaging booklet and poster set is designed to help
children master the art of cursive writing through an easy-
to-follow, step-by-step process. Each lesson introduces
letters and strokes in a fun and interactive way, starting
with simple shapes and progressing to full words and
sentences. Through a combination of clear visual guides,
playful activities, and practice exercises, children will
gain confidence in writing cursive. The booklet provides
hands-on exercises while the vibrant poster offers a quick
reference to cursive letter forms, making learning both
enjoyable and effective.Perfect for classrooms or at-home practice, this tool helps kids develop not only beautiful handwriting but also essential motor skills, patience, and creativity. Whether they’re just starting or need more practice, this resource makes learning cursive fun and achievable for young learners!
2024
Wine and Corks- Business Cards & Logo
I developed a complete brand identity for a client’s
business called ‘Wine and Corks’. This project involved
designing a custom logo tailored for use across multiple
platforms, including social media, the website, and
promotional events. Additionally, I crafted a professional
business card that aligns with the brand’s image, ensuring
a cohesive and polished.2023
Advertising Quick Breifs
Throughout my Advertising unit at university, I was tasked
with creating a total of nine quick weekly advertisements,
each in response to a different brief over the course of
nine weeks.2023
Illustration
Here is a selection of the designs I created during my illustration unit at university. Each piece reflects a variety of techniques and styles I explored throughout the course, showcasing my development in illustration skills and creative expression. This unit allowed me to experiment with different concepts, media, and design approaches, helping me deepen my understanding of visual storytelling.2023
Animal Cruelty Publication
For this breif, I created a publication to raise awareness
surrounding the animal cruelty that occurs through
animal testing. Through my publication, I aimed to shine
a light on many popular brands that are currently using
animal testing in the production of their products, that
many people may not be aware of. The outcome was an
A3 saddle sticthed bound booklet.2024
Digital Translations Brand Identity
In July - November 2024 I completed an internship, where I worked closely with Rowan Page to help communicate his design research through
communication design materials, including posters,
brochures, and digital assets. Rowan’s research centerson the role of artificial intelligence (AI) in design, where he uses AI as a tool to provoke conversations, challenge preconceived ideas, and experiment with unexpected outcomes. The primary aim of his research is to create a "conversational artifact"—a design that serves as a starting point for meaningful discussions and innovative thinking about AI and its potential in the world.
Throughout the project, we developed various communication materials that reflected the core of Rowan's research philosophy. I explored different typographic treatments, layouts, and visual effects to represent the sense of experimentation and unpredictability that he values in his work with AI. We experimented with elements like distorted typography, bold color palettes, and unique folding techniques, culminating in a cohesive set of designs that embody Rowan's experimental approach. Each piece was created to not only showcase Rowan's research but also to actively engage viewers, encouraging them to reflect on their own ideas about AI and its possibilities.